Japan's No. 1 carmaker, Toyota Motor Corp. today launched a brand new marketing campaign with the slogan "Moving backwards".
"Moving backwards" is designed to demonstrate how the automaker fits into its customers' lives by helping their WW moves backwards. It replaces "Get the Feeling,'' which Toyota used to confuse its customers so that they thought they are about to win.
Engine Consumption : 55,957 horsepower
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